In a global market, where every day several brands and products are emerging and the consumer is influenced by an avalanche of images and stimuli, the strength of a well established and positioned name is the key to the success of large corporations.
This challenge is the goal in the area of Brands and Products of Ketchum Estratégia, which is specialized in launching products and services, create new consumer habits and trends, build and maintain the image of the brands of its clients in the market place. This area aims at the protection of the corporate and brand reputation among consumers, employees, shareholders and opinion makers, focusing on media relations.
To do that, the professionals of the agency use the tool set Ketchum Planning Process that gives them a 360º view of its customers’ communications. Another concern of Ketchum Estratégia is with the formation of executives and business persons as information sources for the press. This area gives our employees the ability to convey messages and the confidence during interviews while building relationship with journalists.
The area of Brands and Products has an extensive experience in both the institutional sphere as well as in consumer products, with participation in the segments of food and beverages, home appliances, cosmetics, construction, sports, chemicals, transport, and entertainment (tourism, cinema and video). The professionals of the agency are trained to identify opportunities to insert products and news in specialized sections of the major media publishers in the country. Working creatively, the team looks for different manners of launching products, with the objective of supporting the marketing objectives of the customers.
Building the reputation of brands of launching products
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