Planning and implementation of strategic communication actions. A new global trend in corporate communication
Meeting the demand of the new global trends in Public Relations, Ketchum Estratégia offers to the market a new vision of the communication management process, through its Corporate Communications Area.
The scope of this area for the offered services is research, analysis, diagnostics, and planning. Based on the opinion audit diagnostics and in the result of the consulting activities, the Communication Strategic Plan is prepared. It defines policies, positioning, attitudes, preferred messages and actions to the different audiences of the customer, with the objective of building a positive image and promote the success of its businesses.
The strategic consulting tools allow Ketchum Estratégia to deeply understand the customer, to connect with the culture and organizational climate of the company and, with that, to guide directors and top executives in their decision making and in the change of view regarding the communication matters.
